Woman in yellow forever new outfit

Forever New are dedicated to becoming a champion for change in the fashion industry,
Forever New Conscious holds us accountable to our commitments, while empowering you to make better shopping choices.
Using responsible fibres that have a lower environmental impact is one of our main strategies.
to reduce our overall footprint on the Earth.


Forever New is a proud member of
Better Cotton. By choosing our cotton products, you are supporting our investment in Better Cotton's mission.

Products are sourced via a system of
mass balance and therefore may not contain Better Cotton.


Recycled polyester reuses existing plastic material and requires less energy to produce. It keeps plastic from polluting our environment.



Cellulose fabrics are made from plant-based materials such as viscose, rayon, modal and lyocell. We are dedicated to increasing our use of cellulose that doesn't come from ancient or endangered forests.


Products that have Vegan Trademark labelling are completely free of animal products, by-products or derivatives. This means they are registered with The Vegan Society.

Forever New defines an item as 'Conscious' when it is made using at least 30%responsible fibres or
produced using responsible processes that reduce damage to the planet.
Some of our favourite responsible fibres include:
Better Cotton™
Tencel™ Loycell
Livaeco by Birla Celluose™
GRS certified Polyester

August 15, 2022 — Paul Masterson